Schemes success: Aviva and Comfort Insurance

Comfort Insurance is a family run business that has developed a niche, specialist product for the Motorhome and Campervan market based on their extensive experience in the market.

Being a motorhome owner, Peter Cue of Comfort Insurance quickly realised that standard privatecar cover was not suitable for motorhome owners, and they would be better served by a dedicated niche product that takes into account the additional covers and benefits that go with motorhome ownership. Comfort also understood that different types of motorhomes present different risks and therefore, developed their own unique vehicle rating file to cater for the variances.

In the 1990s, Aviva launched a product called ‘Motoring Gold’ which, amongst other features, catered for limited mileage. There was a synergy between this and the needs of motorhome owners, and out of this a ‘product variation’ was created. From the success of that a fully-fledged scheme was launched. Due to the active involvement and support of both parties, the scheme grew to become a market leader and has been recognised as a specialist in the Motorhome and Campervan market ever since.

“Comfort Insurance has been in partnership with Aviva for 25 years. We work closely as a team, and have developed a niche, specialist product for the motorhome market. We have seen strong growth and high satisfaction and retention rates as a result of the service we and Aviva offer to our customers. Our success is evidenced in Comfort being awarded Insurance Provider of the Year for the last 12 years, and this would not have been possible without the excellent working relationship and integrity from Aviva. It is a relationship we expect to continue for the foreseeable future.”

Ben Cue, Comfort Insurance

For more information on how Aviva can help you make the most of your niche know-how, visit the Schemes section on Aviva Broker. Here you'll find our schemes brochure, enquiry forms and contact details of our scheme experts. 

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