Taking personal lines personally in 2018
In 2018, we made a significant step-change for our personal lines proposition, delivering multiple improvements to make placing personal lines with Aviva easier and more convenient than even before.
A more convenient way to trade
After a successful pilot, we officially launched core personal lines products on Fast Trade to the market.
The introduction of Private Car, Your House, Home Plus and Your Van on Fast Trade provides brokers with a simpler and more convenient way to trade at our best possible prices. Not only does it bring personal and commercial lines into one place, it provides instant access to documents, policies and underwriters via Live Chat.
Since launch on Fast Trade, our distribution and IT teams have been working hard to further improve the experience on the digital trading platform, and have already delivered:
Refined quote journey for Private Car & Your Van
- Improvements to pricing matrix for Private Car & Your Van
- Fixed discounts on Aviva Home
It got even better in October
“We know we have more to do to support personal lines brokers, and we’re committed to investing in personal lines now, and with an eye on the future”
In October, personal lines got even better with the introduction of Insurer Hosted Pricing (IHP) for Aviva Home products, initially available on Fast trade and Acturis.
IHP benefits from multi-peril ratings improved flood mapping and data enrichment, to bring our most sophisticated home rates to the broker market, enabling greater consistency across new business and renewals.
The delivery of IHP also allowed us to make some crucial cover limit enhancements to Your House and Home Plus, making Aviva Home more competitive than ever before with increases in limits to Contents and Personal Belongings Sums Insured, including Single Article Limits, across Your House and Home Plus.
That’s not all
While It might have been the introduction of the products on Fast Trade that got everyone talking, we had already made steps to increase our capability in the personal lines space with some key improvements, including home renewals on Open GI and an Insurer Hosted Pricing (IHP) rollout for their Private Car offering across all major software houses.
Supporting the fight against dementia
In support of the Insurance Day of Giving on 8 November, we united with 35 other insurance firms to raise over £50,000 for the care, cause, cure and prevention dementia. As part of this fantastic initiative, we pledged to donate £5 to Alzheimer’s Society for every unique personal lines quote placed on Fast Trade over a two-week period.
Thanks to the incredible support of our personal lines brokers, we raised an amazing £7,205 that will directly benefit the UK Dementia Research Institute.
What’s next in 2019?
We have delivered several important enhancements to improve the broker experience when placing personal lines on Fast Trade and major software houses this year, and this is an area we will continue to invest in. There are some exciting changes on the horizon to help continue our momentum to further improve our digitally traded personal lines offering.
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