You helped to raise over £7,000 for the fight against dementia

Did you know that every three minutes, someone in the UK develops dementia? With an estimated 300,000 of us working in the UK insurance sector, dementia will affect nearly half of us directly or through a loved one. 

In support of the Insurance Day of Giving on 8 November, we united with 35 other insurance firms to raise over £50,000 for the care, cause, cure and prevention dementia. 

You helped to raise over £7,000 

Through the Insurance United Against Dementia (IUAD) campaign, we have an oppportunity to give people hope for the future by funding research into the care, cure, cause, and prevention of dementia. 

As part of the Insurance Day of Giving in November, we pledged to donate £5 to the Alzheimer's Society to every personal quotes recieved over a two week period, and the response was overwhelming. 


£7,205 raised

Ever contribution will directly benefit the UK Dementia Research institute. We all have the capacity to make a lasting and positive impact on society and we're overwhelmed by the support throughout the industry.

What is Insurance United Against Dementia? 

IUAD is a campaign created to galvanise the industry to take action against dementia, a condition that costs the UK economy over £26 billion every year₁. 

With no cure for dementia, and limited treatments available, now is the time to make a commitment not only to dementia research, but also the way in which dementia is viewed, both as individuals and as a sector, and by uniting on 8 November, we can all be a part of this remarkable campaign, demonstrating just how powerful we are as an industry.

For more information about the Alzheimer’s Society, IUAD, the impact that dementia has and details for the support helplines, head over to their website today.

Thank you for you support.

Post a comment

Please Log in to post a comment.

Log in to save this page to your favourites.