Reach more new clients in the mid-market sector

We know that as businesses expand, their insurance needs change. So with recent research indicating that the mid-market is continuing to grow*, now is the perfect time for you to support UK businesses and help them remain appropriately protected.

To help you reach these clients, we've put together a comprehensive guide on the different types of marketing activities you can use to generate new enquiries for commercial mid-market business.

From offline to online, trade press to Twitter, there are lots of ideas to help get you started.

Your mid-market marketing guide

  • putting the mid-market into context
  • understanding your target market
  • researching and contacting your database
  • building your brand
  • understanding media options
  • developing relevant content
  • keeping in touch with your clients.

To view the guide, simply visit and log-in, using your Aviva Broker sign-on details.

Once you've generated the enquiries, don't forget to draw on the strength of the Aviva Premier proposition to help you convert your enquiry into new business.

Aviva Premier is specifically designed for commercial mid-market businesses, offering bespoke cover through a combination of enhanced wordings, risk management and claims.


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