Identify and target your ideal customer on social media

Article publish date: Wednesday 8 November 2017

Last Thursday we held our fourth Digital Marketing webinar for our Broker Marketing Community, 'Social media: How to identify and target your ideal customer'.


Working with award-winning digital marketing agency Liberty Marketing, the aim of our webinar was to help brokers identify:

  • Who is your ideal customer?
  • What are their goals?
  • Do they have any frustrations or challenges?
  • Who do they trust?
  • How can you help?
  • What type of content explains this well?
  • What interests them?
  • Do they have any tell-tale buying behaviours?
  • How do you choose the right delivery channel for your business?

If you’d like to listen to a recording of the webinar, then simply log onto Broker Mentor here.


Would you like an invite to our next webinar?

Our Digital Marketing webinars are available exclusively to members of our Broker Marketing Community, however if you’re not yet a member but work in marketing or have an interest in this area, then you can join our Broker Marketing Community today for free.

Our community gives you access to lots of free marketing support from learning through webinars, to weekly updates on the latest marketing techniques. You'll be able to unsubscribe from our community at any time but as someone interested in marketing, we hope you’ll find the resources that it offers are too valuable to miss.

The next webinar topic will be on Social Media: Campaign and StrategyJoin our Broker Marketing Community now to make sure you don’t miss out!

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