Helping you answer the question “Why choose Aviva?”

You told us it would be helpful to you, your business and your new starters if we gave you a document that answered the big question “Why Aviva?” so we’ve put together something that should do just that.

In direct response to your feedback, we’ve created an interactive document called “Why choose Aviva?”


Quite simply, it brings together a summary of the things we do that set us apart as the insurer that is truly on your side and by your side, now and in the future. It covers topics ranging from the strength of our brand, our innovations in product and proposition development and how we’re there for your customers should they need to make a claim when the worst happens.


You can quickly and easily navigate between the sections that are of interest to you; plus if you hover over some of the bold words and headers on each page, you’ll see that they contain links to more relevant information, videos and online resources on the Aviva Broker website.


The exciting news is that we’re also working on a customer-facing version and will be launching it in the New Year at the 2017 Broker Conferences


Take a look: Open “Why choose Aviva?”


We hope you find it useful. If you have feedback on it or want to tell us the sorts of things that should be included in the customer version, just drop us an email at

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