New templates to increase your high net worth revenue
When it comes to increasing your revenue in the high net worth arena, our recent research saw that the number of affluent individuals is growing but only 20% of such customers are estimated to be insured by a true high net worth product*.
Wealthy individuals really do need the right cover to protect them and their world.
There’s such a great opportunity in the high net worth market at the moment with the number of affluent people ever increasing. They need the advice of professionals like you to get the right cover in place.
You’ve told us that you sometimes need help with your marketing to these clients, so we created 3 new templates, available on Broker Mentor that you can use to target both existing and potential new high net worth customers.
What templates are available?
· “Home and Motor insurance that’s distinctly different”
Letting your prospects know about the HNW products available through Aviva.
· “Do you know the value of your engagement ring?”
Prompting your customers to review their current cover and contact you for specialist advice.
· “Insure your commercial risks with us and enjoy preferential rates on your home and motor cover”
Promoting the availability of preferential rates by having both commercial and HNW personal insurance with Aviva.
Do you want to know more about the high net worth market?
Our research explores the insurance needs of high net worth customers, how they purchase insurance and provides lots more insight into the market and size of the opportunity as a whole.
Together, these tools and insights should put you in a really strong position to start exploiting your HNW marketing opportunities.
And don’t forget, our free online marketing resource www.brokermentor.co.uk is full of further guidance on how to reach new customers and generate new enquiries.
For more information about our HNW proposition, products and key contacts, visit http://broker.aviva.co.uk/distinct
* The High Net Worth Market, Key Customer Trends 2014 – Aviva
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