A guide to underinsurance for Aviva Private Clients

We know that underinsurance is a big issue in the high net worth market and we’re here to support you and your clients.

Back in April this year, we launched Aviva Private Clients - our new and improved high net worth insurance offering. When your clients have more, they expect a level of cover to match. It’s only natural. Aviva Private Clients delivers a level of insurance excellence that perfectly complements your clients’ lifestyle - and makes it easier than ever to do business with us.

Research shows that between 70 and 80% of the UK’s high net worth individuals are underinsured*.

So we’ve created a underinsurance guide to show your clients the steps they can take to avoid it becoming an issue or impacting their lives and treasured possessions.

The guide includes;

  • an overview to underinsurance
  • looking at whether high net worth sees a higher risk of underinsurance
  • questioning whether a client could be underinsured
  • advice on how they can protect their world
  • what they can do to take action against underinsurance

Have a look at our underinsurance guide today and please share this with your clients.

For any comments on our Aviva Private Clients underinsurance guide, just get in touch with us at theloop@aviva.com


*70-80% of UK HNW properties are underinsured: 2015 Datamonitor report.

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