Say Hello to Aviva Private Clients

When your clients have more, they expect a level of cover to match. It’s only natural. Aviva Private Clients is our new and improved High Net Worth insurance offering, which delivers a level of insurance excellence that perfectly, complements your clients’ lifestyle - and makes it easier than ever to do business with us.

Introducing a new level of insurance excellence

Aviva Private Clients still offers the Distinct product you already know, but we’ve given it some good thinking and carried out detailed research to enhance our offering and bring us to the very forefront of the HNW sector.

With a wider underwriting appetite than ever before, a refreshed highly flexible approach and an exceptional claims service - we’re committed to meeting your private clients’ needs. Just some of the benefits include:

  • Expert underwriters are now aligned to make it easier for you to build relationships with them.
  • Enhancements to every product to give more protection for your client.
  • Flexible decision-making from our UK based claims managers.
  • Bespoke underwriting to make sure your clients have cover for their most treasured items.
  • An improved claims experience by bringing on board industry leading claims specialists.
  • If you have a financial deal with us, Aviva Private Client’s business placed counts towards it.
  • The reassurance that we have over 300 years of knowledge and experience.

Watch our video today.

Set the highest standard of protection

Give your clients the assurance that the belongings they treasure, their vehicles and holidays are protected with the same care and precision with which they chose them. See what Aviva Private Clients can offer your clients today and discover more of the good thinking behind our enhanced high net worth offering.


For more information on Aviva Private Clients have a look at our Aviva Private Clients Prospectus or just get in touch with your Aviva sales manager.

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