Want to know more about the High Net Worth market and potential customers?

The High Net Worth market is changing and so are the insurance requirements of these individuals. Understanding the needs and expectations of these high value customers is essential, and we’ve developed some materials to help you to gain insights and develop you business in this market.

In a recent survey, you told us that marketing support is something you’d value from us so we’d like to share some of our insights to help you with your marketing efforts.

In these short videos, Phoebe Hugh, personal lines proposition consultant, gives an overview of some of the key market trends and opportunities whilst Becki Carter from the Broker Marketing Team talks about the support Aviva can offer you when marketing to these end customers.

Market Trends

Marketing support

Part of the support that’s available is this Key Trends Report which gives you insight into typical High Net Worth customer dynamics as well as their buying habits when it comes to purchasing insurance. And we’re also going to be bringing you some High Net Worth specific templates on Broker Marketing Mentor to help you to target these customers – keep an eye out of these coming soon.

To find out more about Distinct, our High Net Worth proposition, visit Aviva Broker or just get in touch with your Aviva business development manager.

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