What does 'Good Thinking' mean to you?

Before Christmas, we emailed you to tell you about our new direct advertising campaign which went live with an initial focus on the Aviva Drive app. Did you see the TV ad over the festive period?

If you didn’t see the email or missed the TV ad, here’s your chance to see it.

Throughout 2016 and beyond, Good Thinking is a key phrase that you’re going to hear more from us. It’s one of those things that’s easy to remember, but it’s going to be much more than a simple slogan.


The thinking behind Good Thinking

Good Thinking will be the back-bone that underpins everything we do – we want to ensure that our products, propositions and services are truly built around what you need and expect from us.  It’s about constantly reassessing how we work not just to solve your immediate problems or needs, but about striving to make things simpler, better and more efficient for you and your clients across both personal and commercial lines.


We know that Good Thinking won’t mean anything without the evidence to back it up – we’re committed to innovating and improving wherever we can. We’ve already got some great examples of this in practice, including:

·         The Aviva Premier proposition for targeting those important mid-market cases

·         Our award-winning Fast Trade cross-sell and prospecting tool

·         Working closely with lawyers and the government to protect your customers against claims fraud.


This is just the start of a journey and we’ll tell you more as things develop.  In the meantime, you can follow us on Twitter @Aviva BrokerUK to keep up to date on this and other news from Aviva.

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