Autonomous Emergency Braking

Autonomous emergency braking (AEB) is considered to be one of the most important safety features developed since the seatbelt. It monitors the road ahead and automatically brakes if the driver fails to respond to an emergency situation meaning it can reduce the impact, or even stop the accident from happening in the first place.

So, what does this mean for you and what’s Aviva’s stance on AEB?


Some vehicles have had AEB for a few years and the motor industry is increasing its usage in new cars as it is a key factor to achieving Euro NCAP 5 Star rating. Also, from November this year, it will become a legal requirement for newly registered vehicles over 7.5 tonnes (with some exceptions).

AEB can stop or reduce the impact of accidents meaning the customer is safer and they are likely to have fewer claims. Thatcham research centre have been working to show the benefits of fitting. To see how effective this system can be in practice watch this truck test carried out by Thatcham, the motor insurance research centre, watch their video today.

Here at Aviva, we want to encourage our customers to consider AEB when replacing their vehicles so, where we know AEB has been fitted to a vehicle as standard, we’ll look to reflect this in the customer’s premium.


If you have any questions about AEB, or have a commercial customer who has vehicles with AEB, contact your usual underwriting or Aviva Sales Manager.

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