Effective marketing from Bartlett Group
Congratulations to one of our Club 110 brokers Bartlett Group who were shortlisted for Marketing
Initiative of the year at the Insurance Age, 2013 UK broker awards.
Identifying the need to create a new creative approach to grow their niche product in the aborculturist sector, the Bartlett Group approached Aviva’s Marketing Consultancy team for support.
Working in partnership, Aviva and Bartlett created a new distinctive brand identity to appeal to the target audience, which could then be used across all marketing activities, both online and offline.
As part of the marketing consultancy service, Aviva helped with creating a new brand identity that Bartlett Group could then used to develop their marketing strategy that would both raise brand awareness, as well as reach out to prospects.
Bartlett fully understood how successful marketing would be key to growing their niche product line and as part of their campaign undertook activities that would position themselves as experts in the field, such as:
• Producing informative flyers on current hot topics in insurance, risk management and marketing
• Attending trade events
• Connecting with prospects on Twitter
• Using email and direct mail to engage with target market nearing their renewal date
• Driving more customers to their bespoke website www.arborisk.co.uk
Jessica Sellers, Bartlett Marketing Manager said “ Although, we didn’t win the category we were absolutely delighted to be shortlisted for this award. We have seen some great results off the back of our marketing activities so this combined with being shortlisted makes us feel very proud of the work we have achieved – we will be back next year!”
If you would like any hints or tips on how to market your own business more effectively, visit our free online marketing resource www.brokermentor.co.uk.
Or for a more bespoke approach, speak to your Aviva business development manager about whether the Aviva Marketing Consultancy service could be right for
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