Aviva Premier

What is Aviva Premier?

Aviva Premier, tailored cover for your customers

Aviva Premier is our comprehensively enhanced proposition for mid-market commercial customers. It goes beyond insurance, so we can not only provide bespoke protection for their business, but support them in risk prevention in the first place and do all we can to help fix things fast when they need to make a claim.

What defines Aviva Premier?

It’s not just an insurance contract, its about forming a long-lasting partnership with you and your clients.

It’s designed for customers that put what’s right for their business first, and want to work in collaboration with a trusted insurance partner to provide a uniquely tailored solution that helps guard against those risks they face every day.

Download our guide

Our Aviva Premier guide provides all you need to know about our mid-market proposition, from the sectors we cover to the support available from our risk management and claims experts and our trusted partners.

Download the guide today

Aviva Premier isn't just insurance. It’s assurance:

Prevention first – Bespoke Risk Management and solutions

Companies who manage risks well increase their chances of success in their market. That’s why risk management is an integral part of the Aviva proposition and our prevention-first approach. Aviva Premier customers benefit from a dedicated, local risk consultant who will create a tailored, collaborative survey programme, including thermographic testing and flood consultancy where appropriate.

They will work with you and your client to highlight any findings through bespoke reporting, and utilise the risk management support from trusted suppliers, such as business resilience testing and health and safety training courses.

For more information take a look at our Aviva Premier guide

Protecting what matters – Enhanced cover that’s right for your client

Aviva Premier recognises every client is unique and require a bespoke, tailored approach. That’s why we have created enhanced policy wordings in target industry sectors, that address emerging trends and cover requirements with those businesses in mind, covering:

  • Arts & Culture
  • Business Services
  • Construction
  • Education
  • Electronic Manufacturing
  • Manufacturing (all trades)
  • Motor Fleet
  • Motor Trade
  • Professional Services
  • Property Owners

Premier offers a bespoke underwriting approach with exclusive quoting and a flexible approach to policy conditions. Plus we give customers peace of mind that they have enough protection with automatic uplifts in sums insured at no extra cost.

For more information take a look at our Aviva Premier guide

Business as usual – Tailored claims management and reporting

Aviva Premier gives you and your customers a claims relationship manager, who’s role is to act as a focal point for claims. They’ll establish a tripartite relationship between you, your clients and our Centres of Excellence.

The claims relationship manager will meet with you and your clients as often as necessary. They’ll get to know your clients’ business, find out what matters to them and analyse claims data. This helps to speed up claims, keep costs down and get them trading again quickly, if the worst should happen.

Also, when it comes to making a claim, Aviva Premier customers can rest assured that their policy will act as they’d expect with no condition of average (where the business has undertaken a recent valuation) and the option for dual remedy where there has been accidental misrepresentation of the risk – giving the customer the option to either accept the claim payment based on their existing terms or pay the additional premium to get the claim paid based on updated terms.

For more information take a look at our Aviva Premier guide

To get an Aviva Premier quote, just contact your usual underwriter or sales manager.

Industry sectors

Trade Specific, Aviva Premier: The very definition of mid-market support

Aviva Premier has been designed to allow you to provide the very best level of insurance solution to your mid-market clients based on level of cover, service and added value.

We understand that mid-market clients are often complex in nature and therefore will require certain elements of cover that relate specifically to their industry sector.

The below documentation should be used in conjunction with our overarching Aviva Premier Guide (Document library) to provide a view of the proposition for clients operating in the following sectors:

Aviva Premier is designed for large, complex business customers who typically turnover £15m+ and demand more than just insurance cover. Its about working collaboratively for the long term and making sensible choices to protect their business.

Our underwriters will work with you to identify the appropriate trading tools to reflect your clients needs, providing a bespoke underwriting approach at the right price.

If you want to find out more about the Aviva Premier proposition, read our Aviva Premier Guide (Document library), or contact your local underwriter or Aviva sales manager.

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