Broker Community Fund
Aviva Community Fund is now live with more exclusives for brokers in 2016
The Aviva Community Fund offers support and funding to local causes close to the hearts of you and your community. It gives me great pride to announce that we're open for entries between 13 September and 11 October and will continue to bring our brokers a range of bespoke benefits.
This year, we’re delighted to confirm that brokers will continue to benefit from a discrete prize pot which gives you and your project an even better chance to secure funding. As before, you’re be able to apply for different funding levels ranging from £1,000 up to £25,000.
The feedback we receive year after year tells us that brokers find taking part in this initiative so rewarding so please get involved. I hope to see lots of you getting behind your local projects and taking advantage of the many ways the Aviva Community Fund can support you to make a difference in 2017 and beyond.
UKGI Chief Distribution Officer
How the competition works
Whether you’re looking to solve a problem, speed up an ongoing project or help in some other way, this is your chance to make a real difference to your local community. And it all starts with your great idea to support a local project.
Put your thinking cap on
Who could you partner up with to make a positive impact in your community?
Enter your project
Fill in our short entry form. There are six categories you can enter and four levels of funding to choose from.
Rally your supporters
Promote your project to as many friends, family, colleagues and customers as possible to get them to vote for it.
The projects with the most votes will become finalists and judged before winners are announced.
- Alison Perry
- Nick Pestell
- Maria Purcell
- Mark Perkins
Introducing the ACF team
Renowned for telling stories and sharing stories, the ACF team is a panel of experts that we have brought together to provide you with all the information you need to create a great project submission.
Martin Parr – celebrated photographer, Heidi Greensmith – master film story teller, director and writer and Nina Ahmad – journalist and wordsmith have shared their top tips on how to create a compelling entry. Now that voting is open, it’s the turn of Alison Perry – award winning blogger, Facebook gurus Nick Pestell and Maria Purcell, and PR expert Mark Perkins to offer their advice on how to make the most of social media and PR to help you get votes for your project.
Watch the videos from Alison, Nick and Maria on how to drum up support for your project
Facebook experts Maria Purcell and Nick Pestell
Raise awareness of your entry through Facebook
Hello I’m Nick Pestell and this is Maria Purcell and we’re from Facebook.
As part of our role on the Aviva Community Fund Team we’re here to show you how to set up a Facebook page and share our top tips on how to drive support for your cause.
Here’s our advice on how to easily and successfully set up and run a Facebook page.
- Setting up your page is really simple. Make sure you use a name that will make it easier for your supporters to remember you and, for consistency, make sure you use the same name that you use on other social media channels.
- Make sure your profile picture clearly represents your project. It’s good to use a logo or an image of the chosen work that your charity or group does. That way people will both recognise and identify with your cause.
- Next you need to write your ‘About’ section. Make sure you share all the information about what your project does. Share your contact information and include a link through to your Aviva Community Fund page where people can click through and vote for you.
- Now you’ve set up your page, you can start posting. These should be short messages that let your supporters know about upcoming events or your chosen cause. Make sure your posts are interesting and informative and try to use photo and video so that your supporters can see the work that your project does. This will encourage people to vote for your project.
- Finally, make sure you tell everyone you know about your new Facebook page and ask them to like it, so more importantly, they can keep updated with all of your news. Ask those who have already liked your page to share your post with their friends and family. This is a great way to drum up support for your entry.
So good luck, we’ll be keeping our eyes open for some fantastic Facebook pages.
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Watch as Aviva Community Fund Team members, Maria and Nick, give their top tips on how to raise awareness of your entry through Facebook.
Alison Perry: Champion your entry through social media
Hi I’m Alison Perry and I’m a blogger, social media expert and magazine editor. I’m here as part of the ACF Team to give you top tips on social media and show how you can use social media to enhance your application and get votes for your charity or community project:
- Firstly, be consistent. So, use the same user names across all social media channels, by that I mean Facebook, Twitter and Instagram. And try to manage the accounts yourself. With that you’ll have the same tone of voice and your personality will really start to come through.
- Make sure you remain professional at all times; be yourself, have some fun but it’s really important to remain professional.
The thing about social media is that it is very public and you’re going to have people who will come along and disagree with what you’re saying. That’s inevitable. But don’t let it worry you and just remain friendly and professional at all times. Unfriendly behaviour on social media can actually be more damaging than not being on social media at all.
- Make the messages you post on social media really clear – if you want people to vote for you, don’t be too embarrassed to ask. Share the URL for the ACF voting page in your tweets and Facebook posts, asking people to click through and vote for you – if people don’t understand your tweet they’ll just ignore it.
- Use visuals like photos and videos to enhance your social media posts. They’re proven to engage more people and engaged people are more likely to click through and vote for you, but make sure they’re relevant to your post and to your project.
- Don’t overthink it, social media is just an extension of the real world, so chat naturally and have a genuine conversation with your followers. It will help them to understand your cause better and they’re more likely to click through and vote for you.
That’s it from me, good luck with your entry and I look forward to seeing lots of tweets and social media posts over the coming weeks encouraging people to vote for you.
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Watch as Aviva Community Fund Team member, Alison Perry, gives her top tips on how to champion your entry through social media.
Martin Parr digital exhibition
To mark the launch of the 2016 Aviva Community Fund, we have collaborated with one of the world’s most celebrated photographers, Martin Parr, to unveil a new collection of digital images that offer Parr’s own unique perspective on British community life in 2016.
From urban Camden to a rural village in South Wales the images provide a chronicle of the modern day community across the UK. In Parr’s distinct style, they bring to life the inspiring work done by local groups that embody community spirit and were all awarded funding last year.
Winner success stories
Last year’s winners covered a wide range of projects and are making a huge difference in their communities
We were founded in about 2012. It was essentially a group of like minded motorcyclists who got together to look at the idea of having a Blood Bike group in this area. Volunteer riders I think we have around about seventy to eighty. We have quite stringent rules about riding, you can’t ride a blood bike until you have got your advanced riding qualifications.
The first person the hospital will contact will be our co-ordinator, our shift co-ordinator who’s a volunteer who sits at home by the telephone with a computer. They’ll take the call from the hospital and take some vital information, where it’s going to, where it’s going from, what the parcel is and how fast it has to get there.
They’ll ring the most appropriate person, that may be the nearest person, the person who’s freest. They’ll pass the job from there. I mean everything we do relies on our volunteers you know having bikes to do it. This has just increased the strength of our fleet to be able to support the air ambulance. We do it three hundred and sixty five days a year and having these these these vehicles on the fleet just supports that. It’s two hundred to three hundred miles a night that we’re doing and over the period of three or four years that’s a lot of miles.
We’ve recently gone through a quite a significant milestone in terms of five hundred thousand miles covered but we we need funds to buy these bikes. One of these bikes costs a thousand sorry fifteen thousand pounds to buy and put on the road and then three or four thousand pounds per year so we can’t do that without funds We provide our service free of charge but we have to pay for it somehow and that’s all down to fundraising and donations such as Aviva where we can apply for large pots of money to help us buy bikes.
I sent a message to the rest of the community to say “Guess what?” And that was it and several very excited emails came back “What – we’ve won it? The big one?” Yes we’ve won it! Excellent!
It came about that Friends of Raddlebarn are the Parent Teachers Association and we asked the children what we could do for them a couple of years ago and they asked for playground improvements so we started to have a look and we could see a few things. But what they asked for fundamentally was somewhere quiet, somewhere to sit, somewhere in the shade so we started to look at what facilities they were and it became apparent that the Infants were in desperate need of a new shelter.
I like the Happy House because you get to do fun things and you get to imagine and read books and create stuff and use your imagination a lot.
I became aware of the Aviva community award when it was launched. Local community policing told me about it but also Duncan Sutcliffe from Sutcliffe insurers.
We’ve been sent lots of photos of when it opened and lots of happy, smiling children. And it’s great to see the construction of the Happy House has gone on to spiral into lots of other things and the way that the community and the school has really come together.
It’s used by our before and after school clubs. The breakfast children come and do it and have a bit of fresh air, a bit of free time before the lessons start.
And then during the school day it’s used at break times and lunch times for children who not necessarily want to run around and go mad you know children, some children like to just to sit and read or chat quietly or play and then again sort of used for the after school children for that to be outside but still inside.
I like it because you can play with Lego and read some books.
And it’s also I know when the weather gets better it has already happened but used as an outdoor classroom. I know my daughter is lucky enough to still be in Infants and she’s had quite a lot of reading sessions in there at the end of the day. It’s just a different way of learning and it’s known to be a good way of learning. Children who have additional needs at school they come out and they have 121 sessions in there so it’s a very special place.
We hold lots of community events during the year. We have a charity coffee morning. At our Christmas bizarre it was the carol-oke station which the children just loved. At Easter it was a special book stall that we had. As we learn how to use it it will be used more and more with the community that it’s really helped us forge links with.
Thank you Aviva!
Newcastle Roller Derby
Newcastle Junior Roller Derby is a spin off from Newcastle Roller Girls which is an adult roller derby league and it’s been around for nearly seven years. Newcastle Junior Roller Derby was started in September last year after we decided that we wanted to accommodate younger people.
With roller derby being a full contact sport we can’t accept anyone under the age of eighteen and we had more and more enquiries about people joining us and we realised that there was demand for it so we set up the league.
Anybody between the ages of eight and seventeen can join/play junior roller derby. It’s really really good exercise. It works all your different muscle groups. It’s good cardio vascular.
For me one of the biggest benefits is teaching kids particularly about body confidence. It’s kind of transformed the way that they think about themselves and you know even in the short space of time that we’ve been doing it we can see such a difference particularly in some of the younger girls. They no longer see their bodies as kind of something it should look a certain way. They are starting to appreciate themselves for what their bodies can do as opposed to what they look like which is fantastic.
A lot of the people who come in to the sport have never played sport before because they didn’t find one that they liked or they didn’t feel like they fitted in. Roller derby is completely different it is very inclusive and you find for a lot of the kids as well it’s the first sport that they’ve tried and that they’ve enjoyed. It’s got a lot of benefits.
You know it changes people. It’s so good for their self esteem It’s a safe space for them to make friends you know it’s totally non judgemental.
I enjoy it because I get to see my friends and it’s nice to learn things that we haven’t did before.
We were able to buy kit so that we could hire it out so that people didn’t have to buy. The kit/safety equipment like your pads your helmet all stuff like that is quite expensive. So we wanted to be able to make it as inclusive as possible. We didn’t want anybody to feel like they couldn’t join in with roller derby. We’ve also started selling merch, so stickers t-shirts things like that.
We’re really kind of seeing this as an investment in the future of you know roller derby in Newcastle.
We couldn’t be playing the game without you guys so thanks a lot!
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