Broker Community Fund

The Aviva Broker Community Fund– Opening for broker entries April 2020

We’re our brokers biggest champion and passionate about helping you to support the people and communities around you.

The Aviva Community Fund Broker Awards are your opportunity to win some much-needed funding for a local cause you care about in your community. It’s our way of recognising the ways you and your business go the extra mile to support your community by helping you to make even more of a difference to them together.

Check out the broker supported projects that have benefitted from previous awards on the winners tabs.

Applications to the next fund will reopen in April 2020. Watch our sneak preview video and look out for more details soon here.

If you are feeling inspired by the entries and want to know how you can help your local community project, you’ll find lots of tips, tools and guides below to help give a cause that you love a boost. Plus, don’t forget to check out our ‘Make A Difference’ page above to see the alternative ways Aviva can help your chosen supported project.

Real Communities, Real Winners

Check out the past broker winners tab above and watch the videos below to see who has already benefitted.

Learning 4 Life

Video transcript

Okay? “Knocks”

Off we go, we’ve had trainers here for about a week. I don’t know whose they belong to.

But then it’s up here, to floor seven.

And this is where I normally sleep.

All I really do is, is sort of you know, live, live day by day, one day at a time.

Can I eat today? Have I got water for today? Have I got a place to lay my head at the end of the night?

Trinity, for me is a community-based drop-in centre, that helps so many different people.

I mean for me, if Trinity wasn’t available, I don’t know, I think it would have been a lot tougher, for me.

I did Learning for Life programmes here, and I’ve got all my certificates and qualifications to be able to work in the kitchen.

And, sort of yeah, just rolled with it, and loved it, and took over.

Well it’s a social hub really, at the centre.

Some of the best therapy you can have in life is human contact.

Homeless life is being somewhere, where you’re alone. You can be around a load of people but you’re alone.

You come through here and it’s like big arms, it’s just welcoming you in.

I came here about a year-and-a-half ago.

Basically, I came for the women’s services here. I fled 20 years of domestic violence.

You know these places really, they’re a bit of a godsend for people like myself.

I think this is a safe place for them to come, and I think they kind of look at the staff as parents and we’ve all got our, kind of, different roles with that person.

See, excellent. That’s excellent communication skills. That’s a really good skill to have.

It’s a great little spot, if you wanna make changes and you wanna better your life, you can. You can do that here.

Hi Mel.

Hi Georgie!

If Tony doesn’t make it back, Jo, are you able to scrub in?

Trinity would not be able to function without volunteers. They’re absolutely amazing.

We do whatever is needed really, community is community.

And as they say, charity starts at home.

If you want to improve the world, help the person next to you and in turn, hopefully, they will help the next person.

The support’s been amazing, they pretty much saved me, changed my life.

She’s the best cook we have ever had.

It’s been great and I’m able to do what I love and that’s create amazing food.

The service users and clients are really, really happy, so, I like putting a smile on their face.

Veterans In Action

Friends of Bramham

Oshi’s World

Video transcript

Oshi’s World

My name is Anna. I am a mother of Osian who was born back in 2015 and he is the inspiration for the charity Oshi’s world that we have set up for children with disabilities.

I recognised that I wasn’t the only person who needed this service and that we were able to just set something up that was free and easy and children and families could just turn up to it.

‘He’s feeling quite sleepy’

And that’s what’s really important about Oshi’s world, is that it’s inclusive of everybody around that child.

As a parent, this charity has given me so much. The support network that we’ve created within Oshi’s world, you know, it gives me goose bumps thinking about it.

Sometimes I do question whether I’ve had more out of it than Oshi has.

‘They spoil Osian, but Osian deserves it definitely’

Waggy Tails story

Video transcript

Waggy Tails story

Waggy Tails is an afterschool activity club for special needs teenagers. I think the success of Waggy Tails is all down to the dogs. The dogs give the members way more confidence than they would have normally.

So, our main expenditure is the dog trainers and our therapists. So, our therapists – we’ve got a behavioural therapist, an occupational therapist, speech and language therapist, and we really rely on those people. They can give expert advice to parents, and they’re here, the parents love it, and it’s really helpful for us.

William really loves coming. He comes in because it gives him a sense of belonging. It makes him feel like he’s coming to a club. He will make friends; he feels very comfortable here; he feels very supported.

They’re just a blessing. This is unpaid, it’s volunteer, and they run it, with all the things that come with it. It’s just brilliant.

That’s brilliant because it will go straight to our therapist.

It’s been win-win. It’s a good feeling, it’s a good… it’s a good place to be.

Waggy Tails!


Video transcript

*Background singing – Morning has broken*

The children of Carnkie are now adults, and they realise that their home is not the same for their children, as it was for them.

They could go to the shop, go to the school, go to the church. All those buildings have gone now.

All we have left is our village hall.

My name is Therese Jones, people call me Terrie. I’m one of the really lucky people that get the use of this marvellous building. So, on Sunday this is a church, on Saturday it’s the breakfast room. Every day of the week people are in here, every evening, playing badminton, doing Morris dancing, doing *taps on floor* doing clog dancing. It’s a very busy room, and I wish the walls could talk because they’d probably tell you, more than I.

So, Carnkie I suppose it’s not terribly accessible, the people here can be quite isolated. Over the years we’ve lost a shop, we’ve lost the pubs, so the film nights that we do it’s just bringing people together.

The hall, is really the centre, where everybody sits down and they greet each other with hugs and kisses and they have long conversations, they don’t have the opportunity to have those conversations anywhere else. There you are, I think one of those is the winning one, thank you so much!

I would come no matter what film, if it was a film I’d seen 20 times, I would still come.

Come on Maureen, sort it out old girl.

It’s a community, you’re socialising, evening if I’m only making tea.

Good evening everybody, thank you for coming. Enjoy the film! Lights please, and, have a good evening!


They’ve all been on the committee for years and years most of them, they all know what they’re doing, they are brilliant.

I do my best, and I will do my best probably when I’ve got me Zimmer frame.

I don’t have any children of my own...

And can you read out the number for us, really loudly! …But it makes me part of a community…

William says 396

…I borrow other people’s children, and we’re all one family. That’s what it does for me!

Urban buzz

Video transcript

Going back over ten years, Ley Hill estate’s had a bit of a reputation and the park was considered a bit of a no-go area. Regular fly-tipping and rubbish on the side. Drugs, a lot of vandalism and a lot of people were quite scared to come in the park. Local residents decided they wanted to play an active role and sort of take back the park, and formed a friends group. You know, local people give up their time, work together, to do positive works in the park.

This is what we want to encourage, lovely plant here a purple loosestrife. Here’s one, the bee’s obviously loving it and butterflies.

So, what we’ve done with Urban Buzz is, we selected out groups that are active within their local open space, and what we’re doing is giving people that understanding about the importance of pollinators.

All animals at every level, depend on these creatures including us.

Perfect, we got a white butterfly.

So we’re getting a different range of species in. You know, we’re just starting to realise how vitally important it is to protect and cherish these areas.

Local people have been getting involved because they, they care about their local open space.

And that’s been the gem with the project, it’s been a project about wildlife, but it’s really been the people and the community groups that have helped to make it what it is.

I think the main thing is it’s great to feel as though you’re, you’re making a difference really.

Ooh, we’ve got some hoverflies flies mating here. They’re the voice of a lot of the pollinating insects and the flowers, the trees and without the community having the voice for these areas there’s a chance a lot of it could be lost.

We like trees, we’re not tree haters, but it’s trees in the right spot.

We’re getting there, we’re starting to make real positive change and this park, is a good example. That positivity is fed down to the community and made a real change, a real difference. And hopefully continue for many years to come.

Farsley Girls

Video transcript

*background conversation*

Look at that… oh very… look at that. Watch Gina. Look at that. Very proper Gina’s got a royal lunge.

I love seeing children smile and be happy, that’s why I… er… I’m involved with football. I love to see a child go from being a little bit self-conscious and a little bit self-aware to just feeling full of joy and happiness and that’s… that’s hand on heart why I do it.

Push, push, push, push. That’s it. Good running, good running.

It’s not just about football, and when I first got involved I initially thought it was. But what actually happens is friendship, sisterhood, a bonding of these young innocent children, a sense of togetherness that goes really beyond football.

It’s about relationships that will get them through the rest of their lives. It’s about trusting in other people, trusting in your peers. And it’s an absolute joy to watch.

Some of these little girls, I’ve seen them personally come with no confidence whatsoever.

I’ve always had friends at football but at school I’ve only got like a couple of friends.

Unfortunately, she had a personal tragedy at five years old which really knocked her confidence. She used to cry in the night and say she doesn’t know how to make friends. She’d like to do it but she doesn’t know how. She doesn’t understand why she is different. So, we started her up with football and instantly her confidence just picked up. They all just build each other up and the only thing she wants to do is play football.

It’s all about fun at this age, but what that’s brought out in the girls is just this self-confidence, this self-belief.


They’ve developed so much it’s unbelievable. I mean these were girls that could literally not kick a football.

We were absolutely rubbish at the beginning, but we got better. We got better right?

We are friends. We all work together. Even if we win or lose we’re still friends and we’re still happy, and that makes us a good team.

Who are we?! Farsley!

Have we got some talent? Yeah. We, really have. We really have got some talent.

So, do I believe any of my little girls can make it? Damn right I do. Yeah, definitely.

Voice of a child

Video transcript

*background conversation*

I first came to the Puppet Theatre as a child, with my school, and I loved it and it was magic.

You can do it any colour. I’m going to do my one pink because I love pink.

And so, I kind of got into working here because of the amazing experience that it gave to me.

Puppets are great. They provide a non-confrontational way of people being able to exchange information and it might be something a child doesn’t want to say themself and the puppet they’re working with can explain their emotions.

Then stick it on. There we go. You got your own monster.

The puppets don’t judge you and you don’t judge the puppets. They just play together and explore ideas and also nobody really gets hurt.

Yeah, you do the monster.

The idea was that the Puppet Theatre could help us use puppets as a way of communication, as a tool of communication.

Puppets can take away that very direct and quite intimidating time that you can have with a child, when you’re desperately trying to sort of understand the world from that child’s perspective.

The great thing about this project is seeing them develop over that time has been really special for our workshop leaders. They’ve seen children who wouldn’t talk engage in conversations.

Wooooo! *laughter*

That for me is the reason I do my job. To know that I’ve even played a small part in providing a space or an opportunity for that to be able to happen just fills me with so much joy.

You know we’re always learning, we’re always on that journey, but for me it’s where we get that support from the community and the people of Norwich and the Puppet Theatre. That’s what’ll make the difference for us.


Video transcript

Every week we collect surplus food from supermarkets or other retailers. We take that food from the supermarket and we bring it to homeless shelters.

We cook a community meal together, as equals, there’s no fancy service from the front its, everyone together.

I’m Hannah, I set up FEAST! In June 2015 when I moved into the area. I could see that there was a need, that there were people who needed food and didn’t have ready access to it and that there was lots of food being thrown away on a regular basis.

Its mad to think that this much food, every day, from every supermarket is just literally getting tossed in the bin.

We have a buzzing team of volunteers and todays special volunteer is Danny Care.

I can’t remember the last time I peeled a potato but, its all coming flooding back to me here.

My upbringing was very much waste not want not, be grateful for the things you have, repurpose everything. Can you take this misshapen mushy pepper or carrot and use it for something?

Oh god, my eyes. No no that’s fine… yeah go on then.

So we’re here to see what FEAST! are getting up to and their work in the community. Puts everything in perspective massively for me, little things like not throwing away food that you would do clearing out your kitchen. I’m certainly going to think twice about what I can do with food.

Tastes good.

So the aim of the project really is to prevent malnutrition, prevent waste and to encourage community cohesion.

What do you think it means to the residents to have this sort of meal cooked for them?

When your life gets very difficult, taking care of yourself becomes even more of a chore than it is, than it is otherwise. And I think having people care enough to come and make this food for them, it’s a bit of a spiritual lift.


Yeah exactly.

And someone to talk to…

Exactly and its, and its creating a community connection which is, rare nowadays actually I think.

I love volunteering for FEAST! I come here every Thursday and FEAST! brings a lot of motion, a lot of chaos and a lot of fun to the residents.

Lets just give a big thank you to all these amazing volunteers. Thank you so much.

I’m genuinely blown away by coming and visiting FEAST! Hannah’s passion for her idea and her, her vision of what she wanted to do is, is amazing. For me it just shows how impactful the Aviva Community Fund can be. You’ve seen what a massive thing it can do and the whole group come together for, for a great thing for the community.

Its really socially enabling. So there’s a lot of great things and this is just the beginning.

Build your knowledge

Check out our essential guides to help you promote and support your local community project.

PR Guide

PDF (262kb)

Social Guide

PDF (415kb)

Supporting your project

All year round there are lots of ways you can support your local community project by helping to raise its profile.

Sharing your successes

If you won a funding award from the Aviva Community Fund 2018, congratulations! The next step is to shout about your success.

Rally your community

2017 broker winners, Graham from Northumbrian Blood Bikes share his tips alongside other Community Fund winners on how to raise awareness about your supported project. Rally your community

Power of pictures

A picture can speak a thousand words. Check out our guide to instagram to help raise awareness of your project. Power of pictures

Tips on Twitter

With more than 300 million active monthly users, Twitter is a great way to share your message. Learn more about the art of Tweeting here. Tips on Twitter

How to be a PR guru

Feeling a bit daunted about PR, see to how to promote your chosen cause through writing. How to be a PR guru

Promoting your project on facebook

Bit unsure of social media – learn how to maximise your results. Promoting your project on facebook

Crowdfund your community group

Remember if your supported project decided to also crowdfund when voting open there will also be the option to donate or pledge money. Don’t forget to remind people. Crowdfund your community group

Making your submission stand out

We asked past Aviva community Fund judges what they think makes a good submission stand out from the crowd. Advice from judges

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