Broker Community Fund
The Aviva Community Fund: Finalists Announced
Brokers from across the country have entered the Aviva Community Fund hoping for funding for their community project. We’ve counted all the votes and we’re delighted to tell you we now know which projects have made it to the finals of the Aviva Community Fund.
Good luck to all the finalists! Our judges are looking at all the entries now and winners will be announced on 16 January 2018 and invited to our VIP Finale event.
If you’ve missed the boat, we’re really sorry to disappoint you. But look out for the Aviva Community Fund next year. We’ll be back offering more funding.
Aviva Chief Distribution Officer
The Aviva Community Fund opens on 12 September 2017
Broker finale event
How the competition works
Whether you’re looking to solve a problem, speed up an ongoing project or help in some other way, this is your chance to make a real difference to your local community. And it all starts with you getting behind a great cause.
Put your thinking cap on
Who could you partner up with to make a positive impact in the community?
Enter your project
Fill in our short entry form. There are four categories you can enter into, and four levels of funding to choose from. Enter between 12 September and 10 October this year.
Rally your supporters
Promote your project to as many friends, family members, colleagues, neighbours and members of your community as possible to get their votes.
The projects with the most votes will become finalists and judged before the winners are announced.
Small things can make a big difference
All over the country, local community projects are using ordinary objects to do extraordinary things. From a gardening trowel to a football, any thing can mean everything when itf comes to improving local lives through a community project.
And that's what the Aviva Community Fund is all about - helping communities make a big difference through small changes. Now this year's voting is open, it's your turn to get behind these worthy causes and show your support.
- Heidi Greensmith
- Nina Ahmad
- Alison Perry
- Nick Pestell
- Maria Purcell
- Mark Perkins
Let our experts help you drum up support for your entry
You need to get as many votes as possible to make it through to the finals, so it's important to share your project with as many people as possible.
Our experts, Heidi Greensmith – master film story teller, director and writer and Nina Ahmad – journalist and wordsmith have shared their top tips on how to create a compelling entry. Now that voting is open, it’s the turn of Alison Perry – award winning blogger, Facebook gurus Nick Pestell and Maria Purcell, and PR expert Mark Perkins to offer their advice on how to make the most of social media and PR to help you get votes for your project.
watch these videos to help you promote your project far and wide
Facebook experts Maria Purcell and Nick Pestell
Raise awareness of your entry through Facebook
Hello I’m Nick Pestell and this is Maria Purcell and we’re from Facebook.
As part of our role on the Aviva Community Fund Team we’re here to show you how to set up a Facebook page and share our top tips on how to drive support for your cause.
Here’s our advice on how to easily and successfully set up and run a Facebook page.
- Setting up your page is really simple. Make sure you use a name that will make it easier for your supporters to remember you and, for consistency, make sure you use the same name that you use on other social media channels.
- Make sure your profile picture clearly represents your project. It’s good to use a logo or an image of the chosen work that your charity or group does. That way people will both recognise and identify with your cause.
- Next you need to write your ‘About’ section. Make sure you share all the information about what your project does. Share your contact information and include a link through to your Aviva Community Fund page where people can click through and vote for you.
- Now you’ve set up your page, you can start posting. These should be short messages that let your supporters know about upcoming events or your chosen cause. Make sure your posts are interesting and informative and try to use photo and video so that your supporters can see the work that your project does. This will encourage people to vote for your project.
- Finally, make sure you tell everyone you know about your new Facebook page and ask them to like it, so more importantly, they can keep updated with all of your news. Ask those who have already liked your page to share your post with their friends and family. This is a great way to drum up support for your entry.
So good luck, we’ll be keeping our eyes open for some fantastic Facebook pages.
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Watch as Aviva Community Fund Team members, Maria and Nick, give their top tips on how to raise awareness of your entry through Facebook.
Alison Perry: Champion your entry through social media
Hi I’m Alison Perry and I’m a blogger, social media expert and magazine editor. I’m here as part of the ACF Team to give you top tips on social media and show how you can use social media to enhance your application and get votes for your charity or community project:
- Firstly, be consistent. So, use the same user names across all social media channels, by that I mean Facebook, Twitter and Instagram. And try to manage the accounts yourself. With that you’ll have the same tone of voice and your personality will really start to come through.
- Make sure you remain professional at all times; be yourself, have some fun but it’s really important to remain professional. The thing about social media is that it is very public and you’re going to have people who will come along and disagree with what you’re saying. That’s inevitable. But don’t let it worry you and just remain friendly and professional at all times. Unfriendly behaviour on social media can actually be more damaging than not being on social media at all.
- Make the messages you post on social media really clear – if you want people to vote for you, don’t be too embarrassed to ask. Share the URL for the ACF voting page in your tweets and Facebook posts, asking people to click through and vote for you – if people don’t understand your tweet they’ll just ignore it.
- Use visuals like photos and videos to enhance your social media posts. They’re proven to engage more people and engaged people are more likely to click through and vote for you, but make sure they’re relevant to your post and to your project.
- Don’t overthink it, social media is just an extension of the real world, so chat naturally and have a genuine conversation with your followers. It will help them to understand your cause better and they’re more likely to click through and vote for you.
That’s it from me, good luck with your entry and I look forward to seeing lots of tweets and social media posts over the coming weeks encouraging people to vote for you.
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Watch as Aviva Community Fund Team member, Alison Perry, gives her top tips on how to champion your entry through social media.
Heidi Greensmith – how to create a video entry
Telling your story through film
Hello, I’m Heidi Greensmith. I’m a writer and director. I make documentaries, music videos, commercials and I’ve just made my first feature film. I’m here today as part of the Aviva Community Fund Team to share with you my top tips on how you can bring your entry to life by using your smartphone to take photographs and to make a short film.
First of all, here’s how you can take a great photograph for your entry:
- So you need to try and hold your smart phone straight and make sure if you can that your subject is in the centre of the frame. Also, don’t get too close or too far away.
- Once you’ve decided what you’re going to put in your photograph and you’ve aimed at your subject, you need to wait for a moment for your camera to settle down and your automatic focus to find the subject. This will ensure you get a very clear picture.
- If you’re feeling a bit more technical, you can make some simple edits to your photograph once you’ve taken it, using contrast, colour, saturation and things like that. You can find them all in your camera editing tools.
Film is another great way to bring your project to life. Making a short film is easy. Here are a few points to help you along the way:
- Think carefully about what you choose to shoot. Make sure you’re telling something interesting and if you’re asking a subject questions, encourage them not to answer with a ‘yes’ or ‘no’.
- Smartphones have brilliant recording capabilities for your sound these days, but you do need to make sure that the room that you’re filming in is quite quiet.
- And if you’re outside, do make sure its not windy.
- Don’t think you have to spend ages editing your film, a series of clips is just as effective at telling your story as a short film.
So that’s it from me. Have fun, good luck and I’ll be looking out for your films.
Nina Ahmed – how to write a compelling entry
How to write a compelling entry
Hello I’m Nina Ahmad and I’m a freelance writer, and I’ve worked as an editor and a journalist across a range of national magazines and newspapers for the past two decades.
I’m working with the Aviva Community Fund to share some tips on how to write a compelling entry. I hope this advice will enable you to share your story and get across the passion and enthusiasm you feel for your charity or community project, while not forgetting the fundamental point of why you need this funding and how it will benefit your cause.
Here’s my advice on how to write an entry that will hopefully make you stand out:
- Make a start on your entry by determining your focus. To do this, ask yourself three questions: Why does your project need funding? Why does it specifically need funding now? And why does it need this level of support? Structure your answer around these questions and that way you’ll give as much information to the reader as possible to enable them to make an informed decision about who to vote for.
- As well as the facts, you’ll want to get across the energy, passion and enthusiasm you feel about your community project or charity. You can do this by using personal stories and anecdotes. Include the story behind your charity and stories of people that it has helped. This is your chance to really paint a picture for the reader so that they can empathise with you and really understand what this project means to you and the benefits that funding will give.
- Try to convey the facts clearly and accurately. Avoid using long paragraphs that are loaded with information. Try to be as concise as possible. Using short sentences will help you with this. The more you condense your information, the easier it is for a reader to take in all the information.
- Trust your instincts and be bold about asking for funding. Share the impact of the results. The more the reader can see tangible results, the more it will help you garner support.
- Finally, make the most of this experience. Writing a clear and focused entry will always help. Whatever the outcome, you can always use it for future PR and to help recruit members and volunteers.
I hope these tips have helped because funding opportunities are really important. Good luck with your entry and I look forward to reading lots of them in the coming weeks.
Watch as Aviva Community Fund Team member, Nina Ahmad, gives her top tips on how to write a compelling entry.
- Telling your story through film - hints and tips from Heidi Greensmith
- Writing an award winning Aviva Community Fund entry - hints and tips from Nina Ahmad
- Alison Perry: Championing your cause through social media
- Nick Pestell and Maria Purcell: Gaining support for your entry through Facebook
- Mark Perkins: Drumming up local publicity for your entry and cause
Previous winners of awards from the Aviva Community Fund have established a wide range of projects, making a huge difference to their local communities. Check out the past broker winners tab above and watch the videos below to see who has already benefitted.
*Background singing – Morning has broken*
The children of Carnkie are now adults, and they realise that their home is not the same for their children, as it was for them.
They could go to the shop, go to the school, go to the church. All those buildings have gone now.
All we have left is our village hall.
My name is Therese Jones, people call me Terrie. I’m one of the really lucky people that get the use of this marvellous building. So, on Sunday this is a church, on Saturday it’s the breakfast room. Every day of the week people are in here, every evening, playing badminton, doing Morris dancing, doing *taps on floor* doing clog dancing. It’s a very busy room, and I wish the walls could talk because they’d probably tell you, more than I.
So, Carnkie I suppose it’s not terribly accessible, the people here can be quite isolated. Over the years we’ve lost a shop, we’ve lost the pubs, so the film nights that we do it’s just bringing people together.
The hall, is really the centre, where everybody sits down and they greet each other with hugs and kisses and they have long conversations, they don’t have the opportunity to have those conversations anywhere else. There you are, I think one of those is the winning one, thank you so much!
I would come no matter what film, if it was a film I’d seen 20 times, I would still come.
Come on Maureen, sort it out old girl.
It’s a community, you’re socialising, evening if I’m only making tea.
Good evening everybody, thank you for coming. Enjoy the film! Lights please, and, have a good evening!
They’ve all been on the committee for years and years most of them, they all know what they’re doing, they are brilliant.
I do my best, and I will do my best probably when I’ve got me Zimmer frame.
I don’t have any children of my own...
And can you read out the number for us, really loudly! …But it makes me part of a community…
William says 396
…I borrow other people’s children, and we’re all one family. That’s what it does for me!
Going back over ten years, Ley Hill estate’s had a bit of a reputation and the park was considered a bit of a no-go area. Regular fly-tipping and rubbish on the side. Drugs, a lot of vandalism and a lot of people were quite scared to come in the park. Local residents decided they wanted to play an active role and sort of take back the park, and formed a friends group. You know, local people give up their time, work together, to do positive works in the park.
This is what we want to encourage, lovely plant here a purple loosestrife. Here’s one, the bee’s obviously loving it and butterflies.
So, what we’ve done with Urban Buzz is, we selected out groups that are active within their local open space, and what we’re doing is giving people that understanding about the importance of pollinators.
All animals at every level, depend on these creatures including us.
Perfect, we got a white butterfly.
So we’re getting a different range of species in. You know, we’re just starting to realise how vitally important it is to protect and cherish these areas.
Local people have been getting involved because they, they care about their local open space.
And that’s been the gem with the project, it’s been a project about wildlife, but it’s really been the people and the community groups that have helped to make it what it is.
I think the main thing is it’s great to feel as though you’re, you’re making a difference really.
Ooh, we’ve got some hoverflies flies mating here. They’re the voice of a lot of the pollinating insects and the flowers, the trees and without the community having the voice for these areas there’s a chance a lot of it could be lost.
We like trees, we’re not tree haters, but it’s trees in the right spot.
We’re getting there, we’re starting to make real positive change and this park, is a good example. That positivity is fed down to the community and made a real change, a real difference. And hopefully continue for many years to come.
Look at that… oh very… look at that. Watch Gina. Look at that. Very proper Gina’s got a royal lunge.
I love seeing children smile and be happy, that’s why I… er… I’m involved with football. I love to see a child go from being a little bit self-conscious and a little bit self-aware to just feeling full of joy and happiness and that’s… that’s hand on heart why I do it.
Push, push, push, push. That’s it. Good running, good running.
It’s not just about football, and when I first got involved I initially thought it was. But what actually happens is friendship, sisterhood, a bonding of these young innocent children, a sense of togetherness that goes really beyond football.
It’s about relationships that will get them through the rest of their lives. It’s about trusting in other people, trusting in your peers. And it’s an absolute joy to watch.
Some of these little girls, I’ve seen them personally come with no confidence whatsoever.
I’ve always had friends at football but at school I’ve only got like a couple of friends.
Unfortunately, she had a personal tragedy at five years old which really knocked her confidence. She used to cry in the night and say she doesn’t know how to make friends. She’d like to do it but she doesn’t know how. She doesn’t understand why she is different. So, we started her up with football and instantly her confidence just picked up. They all just build each other up and the only thing she wants to do is play football.
It’s all about fun at this age, but what that’s brought out in the girls is just this self-confidence, this self-belief.
They’ve developed so much it’s unbelievable. I mean these were girls that could literally not kick a football.
We were absolutely rubbish at the beginning, but we got better. We got better right?
We are friends. We all work together. Even if we win or lose we’re still friends and we’re still happy, and that makes us a good team.
Who are we?! Farsley!
Have we got some talent? Yeah. We, really have. We really have got some talent.
So, do I believe any of my little girls can make it? Damn right I do. Yeah, definitely.
Voice of a child
I first came to the Puppet Theatre as a child, with my school, and I loved it and it was magic.
You can do it any colour. I’m going to do my one pink because I love pink.
And so, I kind of got into working here because of the amazing experience that it gave to me.
Puppets are great. They provide a non-confrontational way of people being able to exchange information and it might be something a child doesn’t want to say themself and the puppet they’re working with can explain their emotions.
Then stick it on. There we go. You got your own monster.
The puppets don’t judge you and you don’t judge the puppets. They just play together and explore ideas and also nobody really gets hurt.
Yeah, you do the monster.
The idea was that the Puppet Theatre could help us use puppets as a way of communication, as a tool of communication.
Puppets can take away that very direct and quite intimidating time that you can have with a child, when you’re desperately trying to sort of understand the world from that child’s perspective.
The great thing about this project is seeing them develop over that time has been really special for our workshop leaders. They’ve seen children who wouldn’t talk engage in conversations.
That for me is the reason I do my job. To know that I’ve even played a small part in providing a space or an opportunity for that to be able to happen just fills me with so much joy.
You know we’re always learning, we’re always on that journey, but for me it’s where we get that support from the community and the people of Norwich and the Puppet Theatre. That’s what’ll make the difference for us.
Every week we collect surplus food from supermarkets or other retailers. We take that food from the supermarket and we bring it to homeless shelters.
We cook a community meal together, as equals, there’s no fancy service from the front its, everyone together.
I’m Hannah, I set up FEAST! In June 2015 when I moved into the area. I could see that there was a need, that there were people who needed food and didn’t have ready access to it and that there was lots of food being thrown away on a regular basis.
Its mad to think that this much food, every day, from every supermarket is just literally getting tossed in the bin.
We have a buzzing team of volunteers and todays special volunteer is Danny Care.
I can’t remember the last time I peeled a potato but, its all coming flooding back to me here.
My upbringing was very much waste not want not, be grateful for the things you have, repurpose everything. Can you take this misshapen mushy pepper or carrot and use it for something?
Oh god, my eyes. No no that’s fine… yeah go on then.
So we’re here to see what FEAST! are getting up to and their work in the community. Puts everything in perspective massively for me, little things like not throwing away food that you would do clearing out your kitchen. I’m certainly going to think twice about what I can do with food.
So the aim of the project really is to prevent malnutrition, prevent waste and to encourage community cohesion.
What do you think it means to the residents to have this sort of meal cooked for them?
When your life gets very difficult, taking care of yourself becomes even more of a chore than it is, than it is otherwise. And I think having people care enough to come and make this food for them, it’s a bit of a spiritual lift.
And someone to talk to…
Exactly and its, and its creating a community connection which is, rare nowadays actually I think.
I love volunteering for FEAST! I come here every Thursday and FEAST! brings a lot of motion, a lot of chaos and a lot of fun to the residents.
Lets just give a big thank you to all these amazing volunteers. Thank you so much.
I’m genuinely blown away by coming and visiting FEAST! Hannah’s passion for her idea and her, her vision of what she wanted to do is, is amazing. For me it just shows how impactful the Aviva Community Fund can be. You’ve seen what a massive thing it can do and the whole group come together for, for a great thing for the community.
Its really socially enabling. So there’s a lot of great things and this is just the beginning.
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