About Us

This website is dedicated to brokers, giving you the information and support required to advise your clients on Aviva’s range of insurance products.

Aviva at a glance

  • We’re the UK’s largest insurer and one of Europe’s leading providers of life and general insurance with excellent financial strength and credit rating.
  • Aviva plc are a blue chip and FTSE 100 listed company. Find out more about the Aviva Group and our heritage
  • Being a composite Life and GI insurer, our business model is diversified and stable.
  • Our team in the UK benefits from aligned underwriting and sales teams to offer you a more flexible approach and quicker decisions.
  • To find out more about our global business, visit Aviva.com

Why choose Aviva?

Why choose Aviva?

This helpful document provides:

  • A summary of the things we do that set us apart from our competitors.
  • Topics range from our innovations in product and proposition development to how we’re the best in the market for claims service.
  • Easy navigation between the sections that are of interest to you.
  • Hyperlinks to helpful information across the Aviva Broker website.

Your Aviva Business Placement Guide

Business placement guide
  • Our handy guide makes placing business with Aviva easy
  • It’s an at-a-glance view of the products we offer, where to find them and, importantly, how we trade them.
  • Many of the bold words are links to help you find out more
  • Be sure to look at the “I didn’t know you did that” section